As many public administrations we are publicly funded and collect few donations to be used to increase the salary of our team (a coordinator and two animators). We try to keep them motivated, as my HR manager told me more that 5 years ago, but it doesn’t work.

My definition of the motivation is:

1. Inform honestly on the difficulty of the job (but psychologists say: if you don’t experience it you can’t truly evaluate its difficulty or simplicity – think when you had your first child)
2. Focus on the dreams of the employees but use their past knowledge and interest (e.g. we had a professor or theatre courses who never gave any classes to our children)
3. Answer honestly to the questions of the employees
4. Involve the employees during each discussions when strategic decisions are made
5. Give a full autonomy to the employees to organise activities with our children

But apparently it is still not sufficient, the work looks too hard:

• Maintaining a barge of 38×6 square meters
• Educating children though the work, the sport and the culture
• Motivating children

On top of that, we had difficulties to recruit new members of our Management Board as people are too busy to dedicate time for a mid-long term; On the contrary, we find easily volunteers for short-term (read semester) participation to achieve the goal of the organisation with the children.

Definitively, the motivation is not the only reason why we will keep our children, employees and members of the Board in our organisation.

Recently I found a definition of the motivation which made by Daniel H. Pink. He is an American writer, author of many books focusing on the world of work.

Below is a talk presenting the gap between what science knows about motivation and what companies apply. Apparently, we don’t need sweeter carrots and sharper sticks, we need a whole new approach, an approach that puts more stock in intrinsic motivation.

Dan identifies three elements that comprise a new way of thinking about motivation [1]:

• Autonomy: The urge to direct our own lives.
• Mastery: The desire to get better at something that matters.
• Purpose: The yearning to do what we do in the service of something larger than ourselves.

Based on that assumption I’ll be able to evaluate our definition of the motivation to keep our employees proud of them and willing to help children who need guidance during this ‘crisis” era where the bonus of the individuals have generated one of the biggest economical decline!

let’s watch this 5 stars talk:

[1] End of December, Dan will release a new book: “Drive: The Surprising Truth About What Motivates Us”

[2] Semaphore nonprofit organisation: http://asblsemaphore.skyrock.com/

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When you look for a name for your company or your service, use this strategy:

Use a name that represents to your clients:

1. What you do
2. How you do it
3. and What you deliver

For example: Technology, Consulting and Integration Solutions

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